I was curious how the Southern Belle image affected marketing and business and whether the icon appears in promotion. Did you know that the Mattel Company had a Southern Belle Barbie? The company had a Great Eras Collection that included the belle image also. The Southern Belle Barbie was reproduced several times and reappeared on the market in different versions. There is also a dairy company that is named Southern Belle Dairy. The Southern Belle Dairy is not the only company that uses the belle image to sell their products. Shaw's Southern Belle Frozen Foods, Inc. is another example of popularizing goods with the belle icon. As we can see the belle is still a dominant myth of the American mind. According to the above mentioned companies the belle icon reflects the traditional image of their company that is the reason behind their choice.
Images:
1. http://www.barbiecollector.com/shop/doll/southern-belle-barbie-doll-n5009
2. southernbelledairy.com
3. http://www.sbsoap.com/joomla/